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Industrial pollution is one of the major challenges facing the coastal regions of West Bengal, contributing significantly to the degradation of the environment. Recognizing the need for collective action to address this issue, the Integrated Coastal Zone Management Project West Bengal (ICZMPWB) has partnered with local industries to implement pollution reduction strategies. These collaborative efforts are aimed at minimizing industrial discharge, promoting environmentally friendly practices,

International Coastal Cleanup Day is an annual event that brings people together from all over the world to clean beaches, rivers, and other waterways, with the goal of reducing ocean pollution and raising awareness about the importance of protecting marine environments. In West Bengal, the Integrated Coastal Zone Management Project West Bengal (ICZMPWB) has taken the lead in organizing activities for International Coastal Cleanup Day,